White Background Galore!

ROLE: Photography & Retouching

CLIENT: Irish Distillers Ltd. Pernod-Ricard

CREATIVE AGENCY: The Mix, Dublin

The good folks at Irish Distillers regularly develop a great amount of new merchandise for their brands. Everything from hoodies and caps to ice moulds and camping chairs.

The fast paced shoots are great for keeping me on my toes. Unlike a dedicated bottle shoot, which would take a day to capture, I approach these more like the those conveyor belt sushi restaurants.

The quick thinking and action required is great for reminding about the basics of photography - how light is either absorbed, transmitted or reflected, and the multiple sub variations of these principles.

Plus, sometimes I get to keep a few bits of bling!