Redbreast Shoot

ROLE: Lead Photography & Retouching

CLIENT: Irish Distillers Ltd. Pernod-Ricard

ADVERTISING AGENCY: Rothco

CREATIVE AGENCY: The Mix, Dublin

An interesting lifestyle shoot to showcase the new Redbreast packaging.

When we shot this in the Midleton Distillery in Co. Cork, we were looking for an inspired new location to shoot. The concept of a redbreast bird sitting high up on a perch was the logical new angle we hadn’t seen before.

As there wasn’t enough time to organise a shooting platform, I ended up climbing on top of rows of barrels to setup the rafter shot. Knowing that each barrel costs more than an average home, delicate footwork was a must!