Powers Rebrand Photography

ROLE: Lead Photography & Retouching

CLIENT: Irish Distillers Ltd. Pernod-Ricard

CREATIVE AGENCY: The Mix, Dublin

Powers, my favourite whiskey (that’s whiskey with an “e“), was going through a seismic brand evolution.

The entire range of bottles went through a design transformation and required a lifestyle product shoot for launch.

We shot these images in Bonobo, in Dublin’s Smithfield. A fantastic venue with super friendly people. The shoot was assisted by photographer David Singeorzen.