Powers Old Fashioned Launch AV, DOOH & Digital

ROLE: Creative Direction & Animation

CLIENT: Irish Distillers Ltd. Pernod-Ricard

ADVERTISING AGENCY: Rothco

CREATIVE AGENCY: The Mix, Dublin

This is my favourite kind of project.

As the client is explaining the brief, those little cogs in your head begin to squeak.

The initial ask is simple; a short on-trade teaser AV for a new Powers SKU. Once again you have to reach high as there is untapped potential between the lines.

A great visual identity was already created by Rothco and after a successful pitch, the project naturally grew legs and evolved into something bigger. From a simple teaser AV we created a successful campaign for both DOOH and Digital.

Always push your creative limits and expect higher levels.