Powers Studio Photography

ROLE: Photography & Retouching

CLIENT: Irish Distillers Ltd. Pernod-Ricard

CREATIVE AGENCY: The Mix, Dublin

Here was the prototype innovation - Powers Classic Cocktail Old Fashioned. It evolved into Powers Old Fashioned, a delicious pre-made cocktail I’d have no hesitation recommending.

We later produced the launch content for the final product that was to hit the shelves.