Jameson Crested and Eight Degrees Collaboration Shoot

ROLE: Creative Direction, Photography & Retouching

CLIENT: Irish Distillers Ltd. Pernod-Ricard

CREATIVE AGENCY: The Mix, Dublin

DRINKS STYLIST : Ionut (Johnny) Grozavu

Jameson launched a collaboration with Eight Degrees brewers to create a barleywine oak aged whiskey.

The amazing illustration used for the packaging inspired this shoot. Based on the Irish countryside, I couldn’t rely on mother nature for predictable April weather. Instead, the decision was to recreate the great outdoors in a studio where light could be controlled for a two day period.