Jameson Summer Drinks ATL Photography Campaign

ROLE: Lead Photography & Retouching

CLIENT: Irish Distillers Ltd. Pernod-Ricard

ADVERTISING AGENCY: Missouri Creative

CREATIVE AGENCY: The Mix, Dublin

As part of the Jameson Taste That's Why Campaign, we sped off to London to capture the summer drinks ATL photography.

We had the pleasure of working with a London based advertising agency; Missouri Creative - who knocked the project out of the park.

The concept was to create various summer scenes that allowed the canvas to be manipulated in either 6-sheet portrait or 48-sheet landscape orientation (as well as digital screens and web banners). To accommodate various market demands, each scene could be manipulated in post to include different drinks serves, glassware or bottles.

The shoot was assisted by our go-to super talented drinks stylist Johan van Der Merwe and photographer Lee Byrne.