Jameson 360 Advertising Campaign
ROLE: Creative Direction, Motion Graphics & Photo Retouching
CLIENT: Irish Distillers Ltd. Pernod-Ricard
CREATIVE AGENCY: The Mix, Dublin
ADVERTISING AGENCY: Advrtas
PRODUCTION HOUSE: VRAI
A very interesting project to work on. Jameson Irish Whiskey wanted to create an immersive 360° digital ad campaign for their world leading distillery experience in Dublin.
A first for the spirits industry, the platform needed to drive engagement rates, improve brand awareness and ultimately convert to sales of tour experience bookings.
The project was a major success and landed us in the An Post Smart Marketing Awards.
Go big or go home.
This was an ambitious photoshoot to say the least. I wanted to capture the 360° scenes with a cast of 16 extras, in low light, with slow shutter speed motion trails, as well cinemagraph looping motion in select areas of the canvas.
Kudos to Niall Campion from VRAI for accommodating our vision.
