Redbreast Social Shoot

ROLE: Lead Photography & Retouching

CLIENT: Irish Distillers Ltd. Pernod-Ricard

ADVERTISING AGENCY: Rothco

CREATIVE AGENCY: The Mix, Dublin

I try to take as many opportunities to shoot outdoors as possible. The unpredictability of light, weather and external factors are enough to make your head spin, but that’s also where the magic can happen.

With enough patience, preparation and expecting the unexpected, these shoots can be hugely rewarding.