Jameson Sonic Mnemonic AV

ROLE: Creative Direction & Animation

CLIENT: Irish Distillers Ltd. Pernod-Ricard

AUDIO DESIGN: Full Fathom

CREATIVE AGENCY: The Mix, Dublin

Jameson Irish Whiskey took the brave leap, as the first spirit brand, to embark on sonic branding.

The UK agency, Full Fathom, created a wonderful sonic identity and delivered it in 4, 6 and 10 second versions. My role was to bring this to life in an animated way. We also required a showcase AV for the launch of the project.